ABSTRACT

The emergence of the so-called high value revolution is a new phenomenon in agriculture. The high value revolution, simply defined, is the rising importance of high value crops and livestock in farm production. It offers a potential solution to world poverty and food insecurity. This revolution is driven largely by changes in consumer preferences away from traditional cereals to a more diversified diet consisting of fruits and vegetables, as well as fish and livestock, dairy products, and fats and oils. This research explores the underlying forces in the spread of high value products: (A) growth in household income, (B) urbanization and the rise of the middle class, (C) growth in domestic trade and integration of international trade of high-value products, (D) rise in supermarkets and introduction of cold storage, and (E) infrastructure such as electricity and roads, technology, and good government policies.